CONCEPT: The long, two-story, brick brown building that stands at the corner of 32nd and Lisbon Ave has been boarded up for more than 25 years. During the 1950s-1970s it was Moser’s Bowling Alley, a gathering place for recreational activity and community. I installed a series of historic and contemporary bowling images that transformed the building and celebrated the generations of use. These photos reflect the cultural traditions of the area and give the illusion you are looking into the building through the windows of a different time. By including recent images from the active Sander’s Bowling, the activity of today can be appreciated.
DESCRIPTION: From both sides of the street, it is clear that no activity is happening on the property, which is between The Children’s Family Pantry (a day care) and Split Endz (hair salon). The bowling photos were printed to fit the boards on the door entrance (62"x95") and the adjacent windows (76"x56"). The photos can be seen from both 32nd and Lisbon Ave. Some photos have come from the collection at Milwaukee’s Central Library that portray men and women bowling at various alleys around Milwaukee during 1940-1960. Some were shot at a current neighborhood alley, Sanders Bowling.
LOCATION: 3136 W. Lisbon Avenue, Milwaukee, Wisconsin
PARTNERS: Gerry Coon, Morton family, Bess Earl, Sanders Bowling
“We have a zero percent graffiti and re-entry rate on the properties we work on,” Jensen said. “From the street, the house doesn’t scream, ‘vacant property.’ We choose these properties because they are a magnet for problems.”
– Except from “Painted facades for foreclosed houses ‘tool for stabilization'"